SRM makes big deal with TRON: Tron Token Strategy launched with $100 Million Equity Investment
Justin Sun becomes company advisor, SRM will change its name to “Tron Inc.”
SRM Entertainment, Inc. (Nasdaq: SRM) today made a big announcement that the company has signed a Securities Purchase Agreement (SPA) with a private investor for a $100 million equity investment. SRM will use this investment to implement its new TRON Token (TRX) Treasury Strategy. As part of this strategic partnership, TRON blockchain founder Justin Sun has also been appointed as the company’s advisor.
What is special in this deal?
Under the SPA, SRM Company will issue 100,000 Series B Convertible Preferred Stock, which can be converted into 200 million common shares in the future, that too at a price of $0.50 per share. In addition, the company will also issue 220 million warrants, which will give the holder the right to buy the same number of shares at an exercise price of $0.50.
If all warrants are fully exercised, the total value of the deal will be $210 million.
The company will change its name
As part of this strategic move, SRM has also revealed that it plans to change its name to “Tron Inc.” — which indicates that the company is now moving towards a completely digital and blockchain economy.
Dominari Securities LLC has served as the exclusive placement agent for this deal.
What is the role of Justin Sun?
TRON Blockchain founder Justin Sun is not just a branding element in this deal, but he has now also become an official advisor to SRM.
He said:
“Stablecoins and blockchain technology have revolutionized the world of global payments. Today, more than $20 billion in transactions are processed on TRON every day and we have over 310 million international users.”
SRM CEO Rich Miller described the partnership as an investment in the financial infrastructure of the future:
“Blockchain is rapidly becoming mainstream and TRON has become a leader in its cross-border stablecoin settlement. We are excited to invest in the next generation of financial technology.”
What is TRON Treasury Strategy?
Through this investment, SRM is going to implement a TRON Treasury Strategy, under which it will hold, stake and manage TRX to create long-term value. The company also plans to implement a dividend policy after the successful implementation of this strategy.
With this move, SRM is moving towards providing more benefits to its shareholders as well as becoming a strong player in the world of blockchain and digital assets.
SRM and TRON: Background of Both Companies
SRM Entertainment Inc. designs and manufactures custom merchandise — such as toys and souvenirs — for the world’s largest theme parks. Its clients include big brands like Disney, Universal, SeaWorld and Six Flags.
On the other hand, TRON is a Layer-1 blockchain that supports smart contracts and decentralized applications. Its transaction speed and fees are much better than other networks like Bitcoin and Ethereum. More than $78.7 billion US Dollar Stablecoin is held on the TRON network as of June 2025.
Warning for Investors
This investment is being made under a private placement and is not registered with the SEC under the Securities Act of 1933. This means that these securities are offered only to accredited investors and cannot be sold to the public.
The company also clarified that this press release is not an invitation for any kind of sale or investment.
Conclusion
SRM Entertainment’s strategic partnership with TRON not only reflects the company’s future vision but also indicates how the traditional merchandise company is now making its mark in the world of blockchain. The joining of an influential name like Justin Sun and the company’s name change to Tron Inc. — all this points to the beginning of a new era for SRM.
In the coming time, SRM’s TRON Treasury Strategy and TRX Staking Program can make it a new player in the world of digital finance.