😠 Mahindra XEV 9e Customer Service Issue: New EV, but service has troubled customers
Mahindra has shown good growth in the Indian EV market in recent months. The company’s two born-electric vehicles — BE 6 and XEV 9e — have crossed the sales milestone of 10,000 units after March 20, 2025. This is a big achievement for any Indian auto brand. But while on one hand the company’s sales have been record-breaking, on the other hand, a Mahindra XEV 9e customer service issue has raised questions on the company’s image.
🧑🔧 Brand New XEV 9e Victim of Breakdown
A customer from Thrissur, Kerala — Raneesh (@rseb166) — shared his experience with his new XEV 9e SUV on X (formerly Twitter), wherein he expressed his displeasure with Mahindra’s dealership and service support.
According to Raneesh, his brand new XEV 9e, which was just a few days old, suddenly broke down at 9:30 am. An alert came on the infotainment screen:
“Vehicle is about to stop because of critical system fault.”
Surprisingly, the screen showed a range of 448 km, meaning there was no battery issue either. But the vehicle stopped working.
🛠️ 24×7 Roadside Assistance increased tension
The frustrated owner immediately called Eram Motors, Thrissur Branch, but the dealership told him that he would have to take help from Mahindra 24×7 Roadside Assistance. When Raneesh called for help, the mechanic who came clearly told him that this was his first XEV 9e vehicle which he was looking at. This thing shook both the trust and confidence of the customer. Result? Service had to be cancelled.
🔁 Back-and-forth from dealership for 5 days
Raneesh somehow brought his EV home and then called the dealership staff. Two technicians came and after checking the vehicle, said that he would have to take it to the service center. After this incident, the vehicle continued running back-and-forth for 5 days. Finally, the vehicle was repaired, but by then the customer’s emotions and frustration both had gone viral on social media.
This Mahindra XEV 9e customer service issue has now become a hot topic among EV users and auto enthusiasts.
📈 Shadow in the middle of sales record achievements
When a desi brand like Mahindra is preparing to take on global EV players, such a Mahindra XEV 9e customer service issue becomes a red flag for the brand image. Having trained technicians and prompt support is very important for such high-tech EVs. But this case showed that ground-level support is still not as reliable as it should be.
🔍 Did the social media pressure work?
Experts say that if Raneesh had not made his frustration public, Mahindra might not have reacted so quickly. This incident is a reminder that along with EV adoption, customer service also needs to be modernized.
Mahindra has not yet given any official statement on this Mahindra XEV 9e customer service issue, but a response is expected after growing social media traction.
📢 Conclusion: EV Future is Bright, but Service Chain needs to be improved
Mahindra XEV 9e is a futuristic and powerful EV, but unless the brand strengthens the after-sales service, it will be difficult to build customer loyalty. Along with EV, a smooth ownership experience is equally important. If incidents like Mahindra XEV 9e customer service issue are addressed quickly and effectively, only then will trust be built in the Indian EV market.
As of now the EV car technology is new, so it is officially a matter that such issues will come up gradually as the technology comes and work will be done on them, only then these good cars will be made. It takes time to make anything perfect.
**What are you thinking about this incident? Are you also an XEV 9e owner? Share your experience in the comment section! **