Apple’s Magic: After iPhone, MacBook and iPad are also becoming India’s superstars – tremendous growth in Q1 2025!
Apple’s craze is not limited to iPhones only. In the first quarter of 2025 (January–March), Apple has made a splash in India’s PC and tablet market. According to the latest report of Canalys, Apple has now become the fastest growing brand in both segments – PC and tablet. The demand for iPads and MacBooks has grown so fast in both enterprise and consumer segments that Apple has left behind many other established brands.
Explosive demand for MacBook and iPad
Apple’s tablet market share reached 16% in Q1 of 2025, which is 27% more than last year. With this speed, Apple has become India’s second-largest tablet brand. The popularity of iPad is increasing for both education and entertainment, the effect of which is clearly visible in the sales numbers.
Talking about the PC segment, Apple gave an even bigger surprise. There has been an exponential growth of 73% in MacBook shipments, due to which Apple’s PC market share has now become 7.1%. This is a milestone for Apple because for the first time it has made a place in the top five PC brands of India.
Samsung’s tablet sales falling, but still number one
While Apple was on the rise, Samsung faced a slightly disappointing quarter. Samsung’s tablet shipments fell by 33.4%, yet its market share is 29.9%, which makes it the top tablet brand in India. But if this trend continues, Samsung may find it difficult to maintain its position in the next few quarters.
Performance of Chinese brands was mixed
Chinese players like Lenovo and Xiaomi also showed their presence. Lenovo showed 16.1% growth in tablet shipments, while Xiaomi achieved a growth of 12.6%. Both these brands have mainly focused on the budget segment, due to which they are having steady growth.
On the other hand, Acer’s situation is not very good. Its tablet shipments saw a sharp decline of 67.2%, which is a serious concern for the brand.
Mixed trend of the market – consumer segment up, commercial down
According to Canalys Senior Analyst Ashweej Aithal, India’s tablet market came with mixed results in Q1 2025. The consumer tablet market showed a growth of 21%, which was mainly due to “back-to-school” online campaigns and expansion of offline presence. Parents driven by children’s online classes, gaming, and media consumption have shown interest in buying new tablets.
But the commercial tablet market has seen a huge drop of 54%. The main reason for this is delays in government and education tenders. Institutional demand has cooled down due to the slowdown in government procurement.
What next? Education sector can become a game-changer
Aithal says that there is a possibility of an 8% drop in tablet shipments in the entire year of 2025. This is due to procurement delays in the education sector and a slight drop in enterprise demand. But the education sector can again become a major driver of tablet demand in the second half of the year, when new tenders and schemes will be active.
Apple’s strategy: Premium products + strong ecosystem
Apple’s success is not just on the strength of hardware. Its ecosystem – MacBook, iPad, iPhone, AirPods, and iCloud – all work seamlessly. This integration and premium feel sets Apple apart from other brands. Apple’s MacBook is also in demand in the enterprise segment because both performance and reliability are of high level.
In a market like India, which was previously dominated by price-sensitive people, Apple’s rapid growth in the premium segment represents a big shift. Student and corporate offers on online platforms have also helped in this growth.
Conclusion:
Apple’s dream run in India is no longer limited to just iPhones. The popularity of MacBook and iPad shows that Indian buyers are ready for a premium experience – be it students, professionals, or enterprises. If this trend continues, Apple could become a dominant player in India’s overall digital device market in the coming time.
A new era is beginning – where Apple has become not just a phone brand, but a complete digital lifestyle choice.