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The Trump Family’s Crypto Craze: Is it really a Billion Dollar Game?
When we hear the name Donald Trump, the first thing that comes to our mind is politics, controversy or real estate. But now the Trump family has stepped into a new digital age – the crypto world!
Yes, while earlier Trump called Bitcoin a “scam”, today the same man and his entire family have made their mark in every corner of crypto. From NFTs to DeFi projects, memecoins, stablecoins and now Bitcoin mining – the Trump family’s crypto portfolio is close to a paper profit of almost $1 billion. So let’s see how it all started and what areas the Trump family has invested in.
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NFTs: When Trump became a superhero (December 2022)
Trump took the first step in cryptocurrency when he launched his digital collectibles i.e. NFTs. They were named – Trump Trading Cards. These cards show his different avatars – sometimes a superhero, sometimes an astronaut, and sometimes a cowboy.
This idea was given by Bill Zenker, who is an old friend of Trump. Trump also hosted a special dinner for these NFTs lovers. According to financial disclosures, these cards earned Trump millions of dollars.
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DeFi Project: World Liberty Financial (September 2024)
After NFTs, the Trump family launched their own DeFi project – World Liberty Financial. It aimed to provide decentralized financial services like crypto lending without any middleman.
Although these promised services are yet to be launched, the platform has already established its presence in the crypto space by purchasing coins like Ether and Tron. Through this project, the Trump family has raised $550 million so far, with them holding a 60% equity stake.
Two of Trump’s sons – Donald Jr., Eric, and Barron – are listed as Web3 advisors in the project. They actively promote the project through social media and events.
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Memecoin: Trump and Melania’s Token (January 2025)
A day before the inauguration, Trump and his wife Melania launched their own memecoin. Memecoins are highly speculative in the crypto world, their value is quite volatile.
After the initial hype, the coins performed well, with Trump-linked entities earning $11.4 million in January alone. But prices quickly began to fall. 80% of these coins are held by Trump entities, which will be gradually unlocked over the next three years.
Some crypto experts say the move hurt the legitimacy of crypto, but did not affect the Trump family.
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ETF: Trump-Branded Investments (February 2025)
In February, Trump Media and Technology Group announced that they were going to launch a crypto ETF – Truth.Fi Bitcoin Plus ETF. This ETF will be based on the theme of Trump’s policy priorities.
The plan was to partner with Crypto.com to create this ETF. But the interesting twist was that the SEC started an investigation into Crypto.com before the elections, which was later shut down in March.
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Stablecoin: USD1 Launched (March 2025)
The Trump family also entered the stablecoin space – USD1. This dollar-pegged stablecoin has been launched on Ethereum and Binance Smart Chain. The coin is backed in a 1:1 ratio – with US Treasuries, cash deposits, and cash equivalents.
The timing of the launch was also quite strategic – right when the US Congress was working on stablecoin legislation. Crypto companies are looking at this move as a way to make global financial transactions cheaper and faster.
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Bitcoin Mining: Empowering Digital Gold (March 31, 2025)
In late March, the Trump family announced their new crypto venture – a Bitcoin mining operation in collaboration with Hut 8 Corp. This is the same sector from which Trump received a lot of support during the campaign.
When Trump was a candidate in 2024, he called several mining executives to Mar-a-Lago and promised that they would be his supporters in the White House. Now he has practically fulfilled that promise.
Bitcoin mining has now become a multi-billion dollar industry, and the Trump family’s entry into it makes their crypto commitment even stronger.
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Trump’s Crypto U-Turn
There was a time when Trump openly criticized Bitcoin. In 2021, he said Bitcoin is a “rival to the dollar” and should be regulated at a “very high level.” But today the same Trump is investing in every aspect of crypto.
He has created a crypto ecosystem not just for himself but for his entire family. Donald Jr., Eric, and Barron are actively involved, and even Melania has her own token!